GameStop Corp. (NYSE: GME) has officially announced that it will adopt Bitcoin as a treasury reserve asset. The decision follows a unanimous approval from the company’s board of directors and was disclosed alongside the release of its fourth-quarter earnings. GameStop becomes one of the latest publicly listed companies to incorporate Bitcoin into its corporate investment strategy. The company had $5.355 billion in current assets as of the end of 2024.
GameStop Updates Investment Policy to Include Bitcoin Holdings
In a recent development, GameStop has formally updated its investment policy to include Bitcoin as part of its treasury reserve. The company confirmed the move in a statement issued with its earnings report for the fourth quarter of 2024. This update allows GameStop to allocate a portion of its cash and cash equivalents toward Bitcoin holdings.
GameStop’s board unanimously approved the change. This decision gives the company the ability to hold digital assets as part of its balance sheet. The update marks a strategic change in treasury management and is in line with the company’s evolving financial framework.
As of the end of 2024, GameStop reported $5.355 billion in current assets. The company did not disclose how much of this capital would be directed toward Bitcoin purchases. The announcement contributed to a 5.9% rise in GME shares during after-hours trading.
Public Signals From CEO Ahead of Announcement
GameStop CEO Ryan Cohen gave early signs of interest in Bitcoin prior to the formal announcement. In February 2025, Cohen posted an image of himself with MicroStrategy Executive Chairman Michael Saylor. The photo was taken at an event held at Mar-a-Lago, which led to speculation about GameStop’s potential shift toward a Bitcoin strategy.
Soon after the post, Matt Cole, CEO of Strive Asset Management, sent a letter to Cohen. In the letter, Cole encouraged GameStop to consider investing a portion of its cash into Bitcoin. Strive Asset Management holds a stake in GameStop through its exchange-traded funds. Cohen later posted “Letter received” on his official account, adding to public interest.
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