Wunder.Social, a British startup, scooped up $50 million to tackle the social media mess with blockchain. Rollman Management took point on the funding, the largest for a UK platform in 2025, with a pack of other investors riding along. The plan’s to kill off bots, dial down the nonsense, and toss users a cut of ad revenue via a token launch in April 2025. They’re aiming at a $200 billion industry, and they’ve got a hefty stack of cash to play with.
CEO Jay Boisvert isn’t subtle—he says social media’s a disaster zone: fake profiles, zero trust, and endless noise. His solution’s blockchain, locking in real identities and splitting the profits with the crowd. He’s framing it as a full overhaul, not some half-baked patch, insisting it’ll restore real conversation online. It’s a tall order, and startups have a habit of overselling these grand fixes.
This is happening at a time when apart from bots, top AI trading bots are also gaining mass popularity at a global level.
Victor Rollman, the money man at Rollman Management, labels it a “movement,” not just another app. With $50 million in the pot, they’ve got the fuel to either make waves or sink fast. They’ve brought in Ryan Martin, who ran marketing at TikTok, as CMO to push the story. Martin says the sector’s desperate for something new. Sure, but desperation doesn’t mean this’ll work—he didn’t reinvent TikTok, just cashed its checks.
More details here
The crypto piece is the kicker. A Token Generation Event in April ties user rewards to what they’re calling “ecosystem growth,” whatever that turns out to mean. It’s a $50 million bet that people will bite—and that Wunder can pull it off without tripping over itself. Social media’s a goldmine; if they carve out a niche, they might have something. If they don’t, it’s a pricey lesson in blockchain hype.
This isn’t uncharted territory—others have swung at rebooting social platforms and hit the wall. Wunder’s got the funding, a slick pitch, and a deadline. They’re leaning hard on the blockchain angle, which sounds good in a press release but gets murky in practice. Investors are sold; the proof’s in execution. Come April, we’ll know if it’s a contender or just another overfunded dreamer. Until then, it’s all talk—and $50 million’s worth of it.
Conclusion
Wunder.Social has the cash, the crew, and a bold plan to fix social media’s chaos with blockchain. Whether it’s a revolution or just another expensive experiment hinges on April’s token launch. For now, it’s big talk—and a bigger bet.
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