A significant restructuring announcement has been made by the Movement Labs – the developer behind the layer 2 blockchain platform Movement Network. In a latest X post update today, the company has now rebranded as Move Industries.
This comes one day after the company terminated the co-founder Rushi Manche on Tuesday.
The company called the announcement “A new Era Begins!” after the MOVE token crash last week. The company’s founders were reportedly found to be involved in secret agreements between Movement Labs and market makers.
This caused the leading crypto exchange Cpinbase to suspend the trading of the MOVE Token, the native crypto of the layer-2 blockchain Protocol.
Interestingly, the leadership reshuffle and rebranding comes before the implementation of suspension of MOVE token trading – which will take effect from 15 May.
Movement Labs has terminated Rushi Manche. Movement will continue under different leadership.
Details on leadership changes and a revamped governance structure will be coming soon.
— Movement (@movementlabsxyz) May 7, 2025
Who are the Faces Behind Movement Labs’ New Team
Movement Labs, now rebraded as Move Industries, will have Torab the Movement CEO and Vibe Sommalier, President and CMO as the new leadership faces.
With the new leadership and rebrading, the new team aims to work for better governance and transparency.
Post-MOVE token crash, the company will now shift focus from “hype to action”. It has also announced planning major tech upgrades, Parthenon and a MoveDrop soon.
Related: Coinbase Suspends MOVE Trading
The Crash that Wiped Off $2.5 Bn From the Market
MOVE made its debute with the launch in December 2024. Shortly after it, MOVE token reached a market capitalization of around $3 billion, with a peak price of $1.45.
However, as of writing, in May 2025, the market capitalization has fallen to approximately $496 million, with the token trading at around $0.16.
This represents a decline of over 84% from its all-time high. For the investors, this has resulted in a loss of more than $2.5 billion in market value.
This sharp decline is credited to a market-making agreement that came to light on April 30.
Accordingly, Movement Labs entered into an agreement granting 66 million MOVE tokens to a firm named Rentech, which lacked a digital presence.
Rentech appeared on both sides of the deal: as a subsidiary of Web3Port and as an agent of the Movement Foundation, suggesting potential self-dealing.
Shortly after the token’s launch, Rentech sold the 66 million MOVE tokens, resulting in a $38 million sell-off.
This action caused a sharp decline in the token’s value and raised suspicions of coordinated market manipulation. After this, it suspended its founder and is now betting at rebrading and leadership shuffle.
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